May 12
9
By Staff reports
May 9, 2012
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Lowes constructs mcommerce strategy around inspiration-themed app
Home improvement retailer Lowes is expanding the ways that consumers shop the companys products with a new Android application.
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MasterCards digital wallet a nod to how mobile is driving multichannel convergence
MasterCard is the latest company to throw its hat into the ring for digital payments with a new suite of services intended to simplify the use of making purchases on smartphones.
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Restaurant.com cements mobile position with Android app rollout
Online dining site Restaurant.com has rolled out an Android application that lets hungry diners buy gift certificates from their favorite restaurants via their handsets.
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Fodors monetizes mobile strategy with in-app ticket purchases
Travel guide publisher Fodors Travel has enhanced its mobile applications with several integrations designed to make it easy for users to go from researching to booking reservations or purchasing tickets without having to leave the app.
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Mobile vital to feed consumer cravings: WWD exec Luxury Daily
Luxury Daily today – Mobile vital to feed consumer cravings: WWD exec; How throwing out the playbook got Audi back in the game.
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3 pieces of advice for including mobile in integrated marketing plans
Words of wisdom from some of those who were the first to include mobile in their integrated marketing plans.
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Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/mD0LKM8f-JA/12783.html
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