Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Foursquare Tips Now Integrated Into Bing’s Social Sidebar
In May Bing rolled out its new social sidebar that tied together social data from both Facebook and Twitter. Today another source has been added to the mix. Bing announced that Foursquare tips will be tied into specific location based queries. The Foursquare data will appear in the ‘People Who Know’ section of the sidebar, [...]
- How To Gracefully Retire A Brand Name
Retiring a brand name is a tricky challenge. On one hand, you don’t want to confuse your marketplace by transitioning too quickly. On the other hand, you don’t want the transition to take too long because it can cost more money and also cause confusion. We are currently going through a brand name transition with [...]
- 12 Navigation Ideas To Give Your Website ‘Story’ A Happy Ending
Every good story has a beginning, middle and end. It starts with the set-up, moves into the conflict and wraps up with the resolution, or climax. In the story of online marketing, each visitor to your website follows the same pattern – a beginning (What brought them there?), a conflict (Will they find the information [...]
- “The Future of SEO After Panda and Penguin” – Webcast July 24 at Digital Marketing Depot
Our sister site, Digital Marketing Depot, will host a webcast on the future of SEO — Tuesday, July 24. Featuring David Harry, Terry Van Horne and Shaun Siller as speakers, “The Future of SEO After Panda and Penguin” will cover how to differentiate the various algorithm changes; tips on how to adjust your website and [...]
- Google Now Shows You Your Most Recent Links
Google has added a new option for downloading your links in Google Webmaster Tools. You can now click on a “download latest links” button. The latest links download option will download your links that Google Webmaster Tools discovered but do so sorted by date. Google will have the link in one column and in the [...]
- Google Panda Hits Japanese Korean Languages
Google announced they have now migrated the Panda algorithm to Japanese and Korean languages. Google also added that this is likely to affect about 5% of queries for those languages. No other Asian or other languages were affected by this update. This comes over 16 months after Google released the original Panda update for English [...]
- Official: Google “Share” Experiment Sends Pages From Search To Google+
A Tweet this morning from @BerianReed, head of search marketing of AutoTrader UK, uncovered some potentially deeper integration between Google Search and Google+. Reed spotted a new option in the results that showed up next to the URL, a “Share” link. Upon hitting the button, users are prompted to share directly to Google+ from the results pages. [...]
- Study: Clicks On Google Ads Are Nearly Double Organic Clicks For Commercial Searches
Clicks on paid search listings on Google were nearly double the number of organic clicks — but only on keywords with “high commercial intent” in the US, according to a Wordstream analysis released today. Sponsored results, the research from the software company found, represented 64.6% of clicks on SERPs for commercial searches, while organic clicks [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Internet To New Yahoo CEO Mayer: Please Make Flickr Awesome Again
- Poll Results: 78 Percent Like Mayer’s Move To Yahoo
- Foursquare Intros “Local Updates” And Revamps Merchant Interface
- “The Future of SEO After Panda and Penguin” – Webcast July 24 at Digital Marketing Depot
- New Google Analytics Interface Becomes Standard
- Tracking Offline Email Conversions
- Washington State Partners With Facebook To Help Register Voters
Search News From Around The Web:
Applications Portal Features
- Send and receive Gmail on your phone as SMS, Official Google Africa Blog
Business Issues
- Google Emerges as Mint for Tech Managers, Wall Street Journal
- Court May Order Google to Censor ‘Torrent,’ ‘RapidShare’ and ‘Megaupload’, TorrentFreak
- Google Quietly Acq-hires Part Of Design Firm Cuban Council For Google+, TechCrunch
Local, Maps Mobile
- Bing We’ve Released New Bird’s Eye Imagery!, Bing Maps Blog
- Google Updates Weather Results for Mobile Tablet Devices, Search Engine Roundtable
Link Building
- How I would Treat Infographic Links if I Were Google, 97thfloor.com
- Study: News websites link to themselves 91% of the time, Poynter
Paid Search Contextual
- Google AdSense: “You Have Rejected Ad Requests, Which Will Result In Lost Revenue”, Search Engine Roundtable
- Manage your AdSense account with multiple users, Inside AdSense
- pubCenter Expansion and More, Microsoft Advertising Blog
- Unveiling New Attribution Analytics for Direct Response Advertisers, Atlas Blog
Searching
SEO SEM
- SWOT Analysis for Web Publishers, SEO Book
- 10 Things You Must Do To Prepare Your Business For SEO, SEO.com
- 5 Step Guide to Pinterest for SEO, Search Engine People
- Dear @Mattcutts, Domain Crowding is shockingly broken, elevatelocal.co.uk
- Owl.li Is Ranking Above My Own Page! What To Do? Whooo To Blame?, SEOmoz
- Perspectives That Win Develop SEO Accounts, State of Search
- The Best Drupal SEO Module, HyperArts
- Why doing a little SEO is worse than doing no SEO at all, stateofsearch.com
Video, Music Image Search
- comScore Releases June 2012 U.S. Online Video Rankings, comScore
- Face blurring: when footage requires anonymity, YouTube Blog
Related Topics: SearchCap
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Article source: http://feeds.searchengineland.com/~r/searchengineland/~3/XATwsAZRYWU/searchcap-the-day-in-search-july-18-2012-127961