Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Cutts: Infographic Links Might Get Discounted In The Future
In an in-depth interview between Eric Enge and Google’s head of search spam, Matt Cutts – Cutts said that Google may discount the value of links generated by infographics. Matt Cutts told Eric: This is similar to what people do with widgets as you and I have talked about in the past. I would not [...]
- Wolfram|Alpha Puts 300 Hand-Drawn Query Icons On Its New Homepage
Here’s something you don’t see every day: hand-drawn artwork turned into search queries. Wolfram|Alpha has rolled out a new home page that features nearly 300 icons surrounding the traditional search box. The company says each icon is hand-drawn and represents an “interactive starting point” to help users understand better the types of data and answers [...]
- Responsive Design Alone Is Not Mobile SEO
Finally, Google and Bing have both made it official that for mobile search, it is best to have One URL to Rule Them All, something I have been advocating for over 2 years. At the recent 2012 SMX Advanced iSEO session, Cindy Krum stepped in to represent the “one URL” approach in the session’s debate vs the m. strategy. Although the [...]
- Chicago Police Use Google To Arrest Fugitive
Police credit Google, intuition in fugitive arrest via the AP reports the Chicago police used Google to help arrest Ronnell Jones. The AP reports Ronnell Jones didn’t initially give his real name to the police but when he was going through the booking procedure he gave the police his real name and date of birthday. [...]
- 5 Tips To Fine Tune PPC Ad Copy
Of all the communicating we humans do, it’s estimated that only 7% of our message is transmitted by the words we choose, while the rest of our meaning and intention comes from the tone, body language and other non-verbal cues we use. So what does this means for PPC advertisers, who communicate exclusively in short [...]
- Chitika: iPad Leads Tablets With Web Usage But Only Has A 1.02% CTR On Ads
Chitika published a study today on tablet device usage share and the click through rate (CTR) on ads based on screen size. The study showed that 8 inch tablets such as Vizio and Pantech had the highest level of click through rates but the lowest level of web usage rates. Similarly, the 8.9 inch tablets [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Airlines Telecom Companies Are Best At Facebook Page Customer Service
- Infographic: What Do We Do Online?
- Not All Digital Ads Are Created Equal
- New Twitter iPhone App Enhancements Leaked
- Yes Virginia, There Will Be An Amazon Kindle Smartphone
Search News From Around The Web:
Business Issues
- MSFT’s $6.2B Failure: Should They Get Out of Search?, Barrons.com
- NBC, Google, Stage “War Games” To Prepare for London Olympic Disruptions, The CIO Report – WSJ
- Creativity 50 2012: Robert Wong, Google Creative Lab | Special Report: Creativity 50, Ad Age
- Google Sued Again for AdWords Trademark Infringement–Home Decor Center v. Google, Eric Goldman
- Kayak Prices Long-Delayed $100 Million IPO at $25 A Share, AllThingsD
Local, Maps Mobile
- Facebook’s App Center Goes International: Open To English-Speaking Countries; Translation Tool Added, TechCrunch
- More Than Five Percent of Free Mobile Apps Include Adware, AllThingsD
Link Building
- July Mozscape Update, SEOmoz
SEM Industry
- Why I’m leaving SEO, Jonathon Colman
SEO SEM
- Bing Ranking data from Bing Webmaster Tools, Bing Webmaster Center blog
- How to Build a Relevant Website Through Content, BruceClay.com
- Modified Broad and Exact Match, PPC Hero
- 6 Common SEO Questions and 3 Tools to Answer Them, State of Search
- Ecommerce PPC – How To Manage Large Campaigns, koozai.com
- GTD for SEOs – Simple Tools to Get More Done, SEOmoz
- Hangout from India, Google YouTube Channel
- What the Panda and Penguin Updates Mean for the Future of SEO, Search Engine People
Other Items
- Google Announces Worldwide ‘Legalize Love’ Campaign Plan In Support Of Same-Sex Marriage, The Huffington Post
Related Topics: SearchCap
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Article source: http://feeds.searchengineland.com/~r/searchengineland/~3/lu_eNemjm3k/searchcap-the-day-in-search-july-7-2012-127195