Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Creative Testing For The Advanced Search Marketer, Part 3
For paid search programs, big and small, creative optimization remains one of the single most impactful strategies for increasing traffic, lowering costs and acquiring more revenue. Continuously generating, analyzing and iterating on new creative delivers incremental improvements in keyword-to-creative relevancy. Increasing relevancy results in higher click-through-rates (CTR) and Quality Score, and as a result, lower [...]
- Checking Out Shopping SERPs: Put Yourself In A Search Engine’s Shoes
With the advent of Google moving to a paid inclusion model, many folks must be wondering what they can do to optimize their data or product feeds to make themselves findable. Whether you are in a paid vertical or free one, Google has to serve up relevant information. So, how about putting yourself in a [...]
- Google Webmaster Tools Adds Structured Data Dashboard CNAME Verification
Google added two features to Google Webmaster Tools this week; a structured data dashboard and CNAME record verification. Structured Data Dashboard Structured data is a big part of Google’s search results and discovery process and to make it easier for webmasters to understand what structured data Google has indexed from your web site, Google introduced [...]
- What Everyone Needs To Know About Good, Bad Bland Links
Links are always a popular topic, and this year has proven no exception including Penguin, links vs. social media, negative SEO and disavowing links. Recently, someone asked me to distinguish between good links and bad links. First, there are really three types of links: Links that help SEO Links that hurt SEO Links search engines [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- LinkedIn’s Q2: $228M Revenue, Up 89 Percent Year-Over-Year
- Apple And Google Top Two Brands According To General Sentiment’s Analysis
- Twitter Quietly Expands Its Small Business Ad Program Beyond American Express Users
- Pew Catalogs Mobile Phone Frustrations: Spam, Telemarketing, Slow Download Speeds
- Is It Time For Facebook Advertisers To Conduct Click Fraud Audits?
- Buffer Adds Analytics Upgrade For Twitter, Facebook LinkedIn Shares
- Google Upgrades Wallet And Takes It Into The Cloud
- Report: Major Brand Adoption Of Facebook Google+ Has Dropped
Search News From Around The Web:
Business Issues
- In Wake of Facebook Bullying Claims, Google+ Chief Woos Developers, AllThingsD
- Mayer Brings in First Googler — in PR — to Yahoo, AllThingsD
- Professor Billionaire: The Stanford Academic Who Wrote Google Its First Check, Forbes
- Yahoo sued over stolen usernames and passwords, ZDNet
Local, Maps Mobile
- Get Groupon Now! deals with Nokia Maps, Nokia Conversations
- Celebrate the Kennedy Space Center’s 50th birthday with Street View, Google LatLong
Link Building
- August Mozscape Update, SEOmoz
- Post-Penguin SEO Link Building: The Naked (URL) Truth, Search Engine Journal
- The Full Spectrum of SEO Linking Strategies In Black, White, and Smudgy, SEO Theory
- Understanding Your Link Profile – Part Two, stateofsearch.com
Searching
- Answer: Where was the sculptor born?, SearchReSearch
- Comparing the Curiosity Mars Rover with Past NASA Missions to Mars, Wolfram|Alpha Blog
- Study: Less Than Half of Google Results on Infant Sleep Safety Are Accurate, ABC News
SEO SEM
- 3 Steps to a Better User Experience on Your Site, BruceClay.com
- 4 Ways To Get Your Local Business To Stand Out Online, Search Marketing Standard
- 5 Rules Every SEO Should Live By, quicksprout.com
- August 2012 Google Toolbar PageRank Update, Search Engine Roundtable
- Google Answers Questions On AdWords Express Monthly Budget, Search Engine Roundtable
- On Materiality and Search Engines, SEO By The Sea
- Streamline Bid Management with Automated Rules, Certified Knowledge
Related Topics: SearchCap
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Article source: http://feeds.searchengineland.com/~r/searchengineland/~3/fQ8bdgbhj7Y/searchcap-the-day-in-search-august-2-2012-129436