Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Getting Dev Team Mindshare For Your SEO Projects
Getting in the development schedule in an enterprise environment can be one of the most challenging parts of the job for an SEO professional. The dev team has so many different people coming at them with projects to do, and prioritizing those projects can be a mess. Add to that the frustrating reality that the [...]
- Google Testing Smartphone Optimized Icons In Mobile Results
Bryson Meunier spotted new mobile icons in his mobile search experience on Google. He was searching Google on his Galaxy Nexus running Jelly Bean and noticed a new smartphone icon labeled on some of the search results. The icon symbolizes if the web site you are about to click on is smartphone-optimized or not. Google [...]
- The SMB Guide To Changing Business Names SEO
Dr. Geoff Bell*, a dentist in Carlsbad, CA (you’re welcome Doc), has a problem child – his son. Things had been going well. People hadn’t been flossing (I’m looking at you, dear reader), he was ranking #1 for “Carlsbad root planing” and business was booming. Then Junior had to go get a dentistry degree and decide [...]
- How To Manage Measure Local PPC Accounts
In my last column, I looked at some of the differences between small and large accounts as the best practices vary for each. In this column, we’re going to specifically focus on one of the most common small accounts: local accounts; and examine some of the best practices for this type of small account. A [...]
- Nuance’s Nina Is Siri For Enterprise Customer Service
Although there were so-called “virtual assistants” before Siri, consumers had only limited experience with them and may not have even realized what they were dealing with at the time. United Airlines’ “virtual agent” Alex is one such automated assistant, though it doesn’t use speech and currently doesn’t work on mobile devices. At least a dozen [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- iOS 6 Drops YouTube App; A Boon For Google?
- Targeted Advertising: Gaining Ground for Branding Campaigns
- Norway Investigating Facebook Facial Recognition Tagging
Search News From Around The Web:
Applications Portal Features
- No More Mobile iGoogle, Google Operating System
- YouTube’s Topic-Centric Homepage Experiment, Google Operating System
- Google Chrome Grabs 1/3 Of Global Browser Market: StatCounter, thenextweb.com
Business Issues
- Giving you a better Google, Official Google Blog
- Google Should Pay $750 a Book, Authors Say in E-Book Suit, Bloomberg
- Apple Wants To Buy Pinterest Rival, The Fancy, Business Insider
- Baidu Fires Employees Arrested for Deleting Forum Posts for Cash, thenextweb.com
- Google Slaps $100M Golden Handcuffs On Wildfire To Retain Employees After $350M Acquisition, TechCrunch
- Yahoo Gets Googley QA Tool at Friday FYI, AllThingsD
- Yahoo Strategy Guru Jim Heckman Leaves, AllThingsD
- Zillow and Other Companies Moving From Consumers to Businesses, New York Times
Local, Maps Mobile
- Google Street View Camera Car Falls Into A Ravine, jalopnik.com
- Nuance’s ‘Nina’ to add Siri-like features to customer service apps on iOS and Android, The Verge
- Which Smartphone Apps do Savvy Shoppers Use Most?, Nielsen Wire
Link Building
- Web Directory – Stopping spam at all costs, secwh.com
- 101 Ways to Link Build in 2012, Search Engine Journal
- Links Can Vanish; Will Your Portfolio Disappear with It?, Search Engine Guide
SEO SEM
- Directly Influence All Page #1 Results For Branded Search, Search Engine People
- Impression Sculpting: Use AdWords Data to Become a Display Rock Star, PPC Associates Blog
- More Advertiser Controls, Please, RKG Blog
- Revealing the Hidden Benefits of Search Marketing, State of Search
- Search Engine Optimization vs User Experience Optimization, seo.com
- SEO Is Leaving Marketing Behind, SEO Theory
- Facebook Now Pushes Site Updates Twice A Day, thenextweb.com
- Being Social Is About Being Private, Kyro Beshay
- Google to Crowdsource Recommendations?, SEO By The Sea
- How To Measure Social Media Efforts, distilled
- Is the rel=”author” tag becoming more integrated into organic SERPs?, Econsultancy
- Twitter’s Succès De Scandale: Olympics Suspension Fiasco Drove Signups, TechCrunch
Related Topics: SearchCap
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Article source: http://feeds.searchengineland.com/~r/searchengineland/~3/wEtzACjQkdA/searchcap-the-day-in-search-august-6-2012-129794