Google Testing Sitelinks Tabs By Category

The SEO Consult blog noticed Google testing a new Sitelinks format. This new format shows the same number of sitelinks to the search listings but adds tabs above the sitelinks to enable users to see relevant sitelinks for the site by category.

For example, here are the sitelinks for SEOBook:

Google added tabs for “top links,” “free SEO tools,” “blog,” “training,” “support,” and “videos.”

I am not able to replicate this behavior to generate these tab category sitelinks but it wouldn’t surprise me if this was indeed a real Google test. I’ve emailed Google for confirmation but because of the July 4th holiday, they might not respond until Monday.

I find the new Sitelinks to be useful from an SEO perspective in understanding how Google categorizes your top pages, as well as how they break down your site into these categories. But I also find it to clutter the search results listings a bit too much.

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Related Topics: Google: Sitelinks


About The Author: is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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Article source: http://feeds.searchengineland.com/~r/searchengineland/~3/PqEEN5lTLu4/google-testing-sitelinks-tabs-by-category-126701

Virtual Currency Monetization Company Sponsorpay Gets 32M Uniques In June, 300% Mobile Growth This Year

sponsorpay-logo-2

Sponsorpay, a leading cross-platform mobile app monetization and user acquisition company, told us today that they have seen 300% growth in mobile business since January of 2012.

Janis Zech, co-founder and chief revenue officer, also said Sponsorpay had 32 million unique visitors on mobile products in the month of June. While declining to share the exact user growth rate, Zech said there has been a faster growth rate for users than for the mobile platform revenues.

Zech explained that his company’s focus on their core products, particularly their focus on Android, has brought this increase. He drew a contrast between this focus and some of his competitors’—mainly Tapjoy and Flurry—more diversified efforts.

He also pointed to the company building out a network and forming strong partnerships with developers as integral to this increase.

“Our main goal is becoming the leading value-exchange advertising company on Android,” Zech said. “We have a lot of new products in the pipeline to drive more value to each stakeholder.”

Sponsorpay has released a tablet-optimized offer wall (already available on iPad and Kindle Fire, for now) with fully customizable ad inventory for developers from their desktop and mobile offers.

The company is looking ahead to launch new products, such as a value-exchange video product that will generate revenue for cost per view and cost per engagement for iOS in late quarter three or early quarter four this year.

“With the products we run right now, we have enough room to foster growth for the company for the next 12 months,” Zech tells us. “To be honest I don’t even know what will be the next product after this one.”

He added that a new product must make Sponsorpay $30-60 million to make it worth the investment.


  • SPONSORPAY
  • JANIS ZECH

SponsorPay is the leading global cross-platform advertising solution for the monetization of premium content or virtual currency on social networks, virtual worlds, mobile apps as well as online games and services.

The company’s innovative product suite creates value for different entities, enabling

advertisers to acquire new customers and grow sales via performance marketing,
media agencies and consumer brands to effectively interact with their desired audience, enhance brand recognition and measure the impact of their engagement campaigns,
developers/publishers of mobile, social and online…

Learn more

Janis Zech is a Berlin San Francisco-based serial entrepreneur and investor focussed on online mobile ventures.

In 2009, Janis Zech co-founded SponsorPay growing it to the leading cross-platform value-exchange advertising platform with offices in Berlin (HQ), Paris, London, NY, LA SF.

As an active angel investor advisor, Janis Zech invested in a couple of exciting ventures such as e.g. digitaleseiten.de (customer acquisition for local businesses), lieferheld.de (online food delivery) hitfox.com (game distribution) amongst others.

Learn more

Article source: http://techcrunch.com/2012/07/04/virtual-currency-monetization-company-sponsorpay-gets-32m-uniques-in-june-300-mobile-growth-this-year/

Is the tide shifting away from Google’s Android?

Samsung Galaxy Nexus

The Samsung Galaxy Nexus

Apple has won an injunction banning sales of the Samsung Galaxy Nexus in the United States, a development that could have significant implications for the smartphone landscape if the filing holds up under appeal.

While the Galaxy Nexus is not a blockbuster device, the legal hits against Android are starting to stack up, with Apple having already won injunctions against HTC and Motorola in separate cases. While these suits have been directed at Android hardware manufacturers, taken together they could cause OEMs and wireless carriers to begin considering other smartphone options, weakening Androids overall position in the market.

While the injunction is directed against Samsung, all of these different patent cases are being brought against Android devices, said Michael Morgan, analyst at ABI Research, New York . In the end, it seems it is really Android that is being hit by this.

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We are seeing the trajectory of the game changing, he said. The tides are not flowing in Androids favor.

It doesnt destroy Android but it changes the thinking about maybe wanting to start developing another OS in our portfolio as a hedge so we are not relying entirely on Android.

Competitive advantages
The Galaxy Nexus is the first Android phone available in the U.S. running Androids Ice Cream Sandwich. The fact that is has been found by the courts to be infringing Apple patents has broader implications because this may mean that Apple will make similar claims against Samsungs Galaxy S series, which is doing quite well in the market.

Samsung has filed an appeal in the case.

This latest injunction follows Apples claim that certain voice search technologies used in its popular Siri personal assistant feature are being infringed by Samsung.


Apple also recently won an injunction against the Galaxy Tab 10.1.

As a result of the injunction, Samsung and any other manufacturers using similar technology for Android phones will start to look for a way to redesign around the popular feature.

These are important competitive advantages in smartphones, Mr. Morgan said. If the Siri-like feature goes, it is going to further hinder Androids ability to remain competitive.

There are already 11 patents that have been decided in Apples favor in patent infringement cases, causing Android manufacturers to have to redesign around such popular functions as swipe to unlock and the way lists bounce when a user scrolls to the bottom.

Apple also won an injunction last week banning sales of the Samsung Galaxy Tab 10.1 in the U.S.

At the moment the phone war is going well for Apple and not so well for everyone else.,” said Carl Howe, vice president of consumer research at Yankee Group, Boston. “Apple has more proprietary patents – they are unique to Apple and there is no requirement that they share with others.

This is not just Samsungs problem this is an Android problem overall, Mr. Howe said.

If the appeals are held up, both Samsung and Google end up doing some real redesigns, Mr. H said.

Implications for carriers
Samsung has taken a leadership role in the mobile phone landscape this year. However, with this injunction in place and Apple supposedly introducing the iPhone 5 in the fall, Samsungs position could be in jeopardy.

The ban on the Samsung Galaxy Nexus could also have implications for carriers.

The carriers would love to have a third manufacturer other than Apple and Samsung with some heft in the market to drive competition.

Many carriers are already unhappy with Apple because of the high subsidies they have to pay to make the iPhone affordable to customers.

While Samsung currently manufacturers some of the best-selling Android phones, if its role were to be diminished because of the injunctions, wireless carriers might decide to create closer ties with LG and HTC to deliver solid Android phones.

Carriers view Samsung as a strategic vendor that provides well-designed, well-differentiated devices, Mr. Howe said. Certainly, it is the only major counter balance to Apple in the market right now.

The carriers would also like to see a third mobile operating system in the mix. If Androids position is weakened as a result of these developments, this could be good news for Windows Phone and BlackBerry.

There might even be a growing opportunity for mobile operating systems built on HTML5 technology, such as Tizen and Firefox, which potentially give carriers more control over the content that is delivered to users.

It might be creating a space for Firefox, Tizen and HTML5-based operating systems to be developed that may not have been there before, ABI Researchs Mr. Morgan said.

The dynamics now are making it more desirable to have that other OS now, he said. The carriers have been looking for that third ecosystem.

Final Take
Chantal Tode is associate editor on Mobile Marketer, New York

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Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/sKjp8qtBGDw/13230.html

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Article source: http://www.pocket-promo.com/is-the-tide-shifting-away-from-googles-android/

Failed Anti-Oatmeal Lawyer Says “Mission Accomplished”

bearsex-quickie

In what appears to be a final burst of notoriety-seeking and odd behavior, Funnyjunk’s crack lawyer, Charles Carreon, told Ars that he had won because now he was “famous” and “notorious”.

“Mission accomplished,” he said, apparently without irony or self-awareness.

The Oatmeal’s lawyers at the EFF wrote:

It’s my undying hope that this doesn’t encourage others in the doldrums of their career to take on visible web presences in order to get a little Google juice. Clearly it’s worked – to a degree – as his website is high atop a list of news stories about case. Any sane web 3.0 entrepreneur looking to hire a lawyer in 2020 may be a bit put off by watching their representative bully a cartoonist.

Article source: http://feedproxy.google.com/~r/techcrunch/social/~3/51XzY2wrZzM/

Google’s Happy July 4th Logo

Today is independence day for the United States and to commemorate the special day, Google has a special logo on the US versions of Google.com. The logo is made up of red, white and blue colors with the words of the song, “this land was made for you and me.” The song was written by Woody Guthrie in 1940 and in 2002, it was one of 50 recordings chosen that year by the Library of Congress to be added to the National Recording Registry.

The logo is not animated, it is just a nice static and classic Google Doodle for July 4th.

For last year’s Google July 4th logo see here.

For other logos from other search engines, see this post.

Other Google Logos:

Related Topics: Google: Logos


About The Author: is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via:
Email

| Twitter
| Google+
| LinkedIn


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Article source: http://feeds.searchengineland.com/~r/searchengineland/~3/EISTYILL57A/googles-happy-july-4th-logo-126618

Cofounderly Is A Couples App For Founders. Yes, Really.

cofounderly

You’ve probably heard plenty of comparisons between founding a startup with someone and being in a relationship (heck, there’s even a service called FounderDating). Well, TheIceBreak has taken those comparisons to heart with a new iPhone app called Cofounderly.

When I describe this as a couples app for co-founders, I mean that pretty literally. TheIceBreak previously launched an app where couples can answer icebreaker questions (the responses are shared with the general community), post private messages to each other, and get scored on the quality of their relationship. When TheIceBreak co-founder Christina Brodbeck was looking at the app’s user data, she saw that there were co-founders actually using the app to communicate. And hey, it kind of makes sense — Broderick says she sees her co-founder more often than she sees her boyfriend.

So TheIceBreak team took the functionality of the couples app and created new content tailored for startup co-founders. Instead of asking “Do you think it’s more important for a couple to be friends or lovers?” and suggesting “Do an outdoor activity together,” Cofounderly offers questions like, “Which one is a higher priority for startups — retention or growth? Why?” and offers suggestions like “Come up with serve a company-themed cocktail.” (I also suspect that when co-founders share photos, they’re less dirty than they are in the couples app. I could be wrong on that one.)

One drawback of Cofounderly’s roots — it only works for two-person founding teams right now.

But do you really need an app to communicate to with your co-founder? I mean, aren’t you guys probably talking a lot already? Brodbeck says that Cofounderly is supposed to encourage real-world conversations, rather than replace them. Ultimately, she says the app should be “leading to more in-depth, in-person conversations.”

Even though this is just a side project, it does suggest that the couples app model might be more broadly applicable. In fact, Brodbeck says that TheIceBreak is also looking at investigating partnerships with media brands, creating apps that allow them to interact with their community. It’s like a partner app, “except your partner is the brand.”

You can download Cofounderly here.


  • THEICEBREAK

Learn more

Article source: http://techcrunch.com/2012/07/03/theicebeak-cofounderly/

Little “Want” Button Code Foreshadows Big Things For Facebook Ecommerce

facebook-money-360

Last week, developer Tom Waddington uncovered Facebook code that points to the creation of a “Want” button — a plugin that potentially points to a new kind of commercial innovation being developed by Facebook itself, different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API tester.

He’s continued to dig around and today has presented us with some of his latest finds: looking deeper into Facebook’s code, he found more references that point to how Facebook might be thinking about how users can share purchasing information with each other.

The presence of a “Want” button and these related commercial actions point to ways that Facebook can continue developing other streams for revenue-generation to complement what it is doing in advertising and existing commercial services, such as in-app purchases.

Playing around with the Want action, Waddington focused on the object of the Want action, called “ogproduct”. “I think they’re using ogproduct while testing – it’ll move to product when [if] it goes live,” he says.

While looking around in the ogproduct code, Waddington found code for a “product.purchased” action, with options underneath for a donation, message, product, and game_item.

While Inside Facebook has pointed out how the Want button would be useful for indicating purchasing intent, versus the more general “Like” button — and subsequently enabling more targeted ads against Wants — these newer details potentially give a clue as to what kinds of purchases Facebook could enable, and allow to share on your timeline.

Donations could be about charitable donations; but they could also be about group donations for purchases or events (similar to what Crowdtilt does today). Product and game_item also seem pretty straightforward. “Message” less so: could that be a way of incorporating an element of the social gifting service Karma, which Facebook bought in May?

Facebook has told us, in response to the emergence of the “Want” button, ”We’re always testing new Platform features, however we have nothing new to announce.” But in addition to the kind of detail mapped out above, there are other signs that a social commerce product might be closer than you think. “It’s clear that Facebook is working on a new OpenGraph representation of products. They’re even calling the current Product object ‘Product Old’,” he writes in his blog post.

“Basically, the potential for an official Facebook channel for Wants and Purchases (and game purchases) using similar methods to articles read / music listened to / videos watched stories is pretty huge,” Waddington told me later. And the more you look at those other areas, the more you can see how obvious the monetizing potential is behind them. “I’m not sure, but when Facebook Music aggregates the same songs across multiple providers, there might be scope for that in products, too.”

And the presence of a tag within the “Want” button code, for “socialcommerce”, also shows that this may not just be about purchasing intent, but actual purchases, too.

There is another interesting detail to add to these commercial hints: among the patents that Facebook owns or is applying for are some related to e-commerce (“Systems and methods wherein a buyer purchases products in a plurality of product categories”, U.S. Patent Number 7,188,080; and “Method, computer product and apparatus for facilitating the provision of opinions to a shopper from a panel of peers”, U.S. Patent Number 7,526,440). You can start to see how all this could be part of a big plan finally coming together.


  • FACEBOOK

Facebook is the world’s largest social network, with over 845 million monthly active users.

Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks.

The original…

Learn more

Article source: http://feedproxy.google.com/~r/techcrunch/social/~3/7wui97frRuc/

Facebook News Feed Is Getting Faster, So I Made It This Tramp Stamp

Facebook Fast - Tramp Stamp

Facebook’s news feed is so slow to give you the goods, you could almost call it prude. But you’re about to get lucky. Now the feed will load faster, as it will be pulling in fewer stories to start so you can get browsing immediately, Facebook just told us.

Plus, if you don’t want to see every little move your friends make, there’s a new “Hide Ticker” button in the top right of the web home page.

But the real hotness is still bottled up. My sources say Facebook is about to release a much faster version of its mobile apps that will load the urgent elements first so it’s more snappy. That’ll be nice considering that whenever I launch my Facebook app currently, it’s like I’ve drunk a bottle of cough syrup and gone into some sort of slow-motion trance.

Nick Bilton of the New York Times was one of the first to catch wind of the the supercharged app and he squeezed some details from a few nameless Facebook engineers, so it seems surely on the way. Considering the flack Facebook’s been getting for the laggy iOS app, you know, possibly the most popular app in the world, I think it’s high-time it got a bit sleeker.

For today, though, we’ve got this little speed boost. Previously Facebook may have been needlessly loading too many stories before it let us see the first one. But now you’ll be able to look, Like, and comment as soon as a couple updates are there. So go ahead, take the 12 seconds while you wait in line for coffee to get a little news feed sugar.

Page admins be warned, your Facebook news feed reach metrics may suddenly sag because less stories get loaded, but really your metrics are just more accurate now since only people who actually see your posts will be counted.

So why’s a little more speed a big deal? Because Facebook is now showing Sponsored Story ads in the mobile news feed and they’re working, considering they get clicked 13 times more often than Facebook’s desktop ads. If Facebook can make its mobile app feel like you’re some slick social ninja nimbly maneuvering through the feed, you’ll visit more, scroll through more posts, and see more ads.

(And if you’re wondering about this post’s featured image, at first I was trying to convey that Facebook is becoming some fast-soaring firebird. But I accidentally created a Facebook tramp stamp tattoo and ran with it.)


  • FACEBOOK

Facebook is the world’s largest social network, with over 845 million monthly active users.

Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks.

The original…

Learn more

Article source: http://feedproxy.google.com/~r/techcrunch/social/~3/E-INXEYYuTQ/

Lynx2Games Lets You Pass Along Used Games For Fun And Profit. Mostly Profit.

LynxSquare-Transparent-sm-dark

A website called Lynx2Games.com has a new approach to buying and sharing that could help consumers avoid paying full price for video games.

When people buy a games on the site, they’re buying them in pairs — there’s a “borrower” and a “buyer” (friends can make a purchase together, or Lynx2Games can match up consumers interested in the same product). The borrower pays 25 percent and gets the game for the first three weeks, then they ship it to the buyer, who pays 75 percent and then gets to keep the game indefinitely. The average new console game costs $60, so that breaks down to $15/$45.

If you just want to play the game once, you can probably do that, and you pay less money than you would to rent (Redbox charges $2 per day, for example). And if you don’t care about getting the game right away, you can get it slightly later and slightly used for a 25 percent discount.

Lynx2Games is the latest service from startup LynxSquare. Co-founder and CEO Zul Momin says this kind of trading is happening already, when a customer buys a game then sells it back to a retailer like Game Stop when they’re finished. Usually the retailer makes most of the money on the deal (because it buys the game for a fraction of the initial cost, then sells it for near full price), with the first and second buyer only seeing small savings. Lynx2Games takes the reseller out of the equation.

LynxSquare is applying this model to several different products — the company plans to re-launch Lynx2Books, Lynx2Movies, and Lynx2Music in the six weeks. It emerged from the Austin Technology Incubator and has raised $750,000 from incubators.

It’s a cool model, but I wondered if it would become obsolete in a few years, as more and more games, books, movies, and music are consumed digitally. Momin says the secondary video game market is a $2 billion industry, so there’s no immediate threat. As for the long-term, he plans to launch a digital sharing product in 2013.

Article source: http://feedproxy.google.com/~r/techcrunch/social/~3/jG38Sp3-3nQ/