Article marketing would fall under the topic of ‘Google fodder’ – putting as much information out into the Internet as possible to help get results in the Google search results, ultimately leading to a click-through to your website. In article marketing, you will write articles about your industry. These typically have to be at least 350 words (don’t worry, that’s only 2/3 of a page) and should provide some helpful information. You could probably write an article in about 10 minutes, or better yet, have others write the article for you. Run a contest in your store with your employees and tell them that you want them each to write four articles that talk about things about which a customer would want to know. Offer a $50 gift certificate for the best article. Four employees – four articles each – you have 16 articles for $50. Or, you can use a writing service to write articles for you (just Google ‘article writing service’ and you should find some). You can then have these articles posted to a variety of article sites that have high page rank and don’t use ‘no follow’ links.
- No Follow Links – This is a value that can be added to the core website code (HTML) that instructs some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index.
- Do Follow Links – there is no ‘do follow’ tag – it’s simply not using ‘no follow’.
Why would you want to post your articles to all of these sites? Most of these sites have higher page ranks than your site. If you can get articles posted to PR6 sites, you are now getting a link from a ‘more powerful’ site than yours that has important anchor text (the keywords that are linked to your page) that links to your site. Be sure that your article links “engagement ring in new jersey” if that is your key term. Sometimes the article sites allow one or two links within the body of the article, but more commonly they only allow links in the ‘author profile’ that you set up on the site. So, you could have a profile/bio that states, “Joe Smith is a master jeweler in Freehold, NJ. If you are looking for an engagement ring in New Jersey, be sure to visit Joe.” The phrase will then be linked to your main page.
Article marketing is as easy as ‘cut and paste’. Once you set up your account and your bio, you will just cut and paste the articles that you have created into the various sites. Start with the highest PR sites that you can and work your way down. If you have staff that has extra time during the day, you can have them post, as well.
Since these sites are indexed quickly, your article will show up quickly in the search engine’s database, which will likely get you ‘on the radar’ with Google much faster than posting only to your site.
Social Media Marketing Press Release Marketing Article Marketing
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