Images Do Show In Google Results
When you have done a search on Google, you have probably seen the options over in the left hand menu bar (Everything, Images, Videos, News, Shopping, More). If you click on ‘images’ the results that come to you are only images.
These images have been chosen by Google as ‘best results’ for the search term based on several factors. One of the factors is the page rank of the page on which they are hosted and others are based on the keywords used for the actual photo.
Rename Your Photos with Keywords
Do a test – go to Google.com and search for “diamond rings.” Hover over each of the items, one-by-one, and look at the name of the image (ex: diamond-engagement-ring.jpg). You will see that many of the images have the search term included in the name of the image. This is one of the key ways that you can work on getting your company listed in the search results.
If you have any images that you are uploading (ex: diamond rings, bracelets, etc.) post them to your site/blog, but be sure that you rename them before you post. If you are taking a photo with your digital camera the default name of the images is probably IMG0001.jpg. Many people just upload that image with that filename. This does not help your rankings or search engine marketing.
Rename the image to “diamond_engagement_ring_freehold_new_jersey.jpg” so that you are then including some of the primary keywords that you want Google to use to identify your store. If you set up a blog and post your photo there, then feed via Ping to 30 social network sites, you will then have 30+ images, with your dedicated keywords, out being indexed by Google. Every photo is now one more piece of information that Google can index to drive traffic to your store. How many photos do you have (or have access to) of merchandise that you sell and/or have sold?
You can upload these in bulk to photo sharing sites. Due to the high page rank on these sites, if you set the sharing access to ‘all’ or ‘shared’ or ‘public,’ then Google can find and index the item. When you do the initial upload, you don’t necessarily have to bulk-upload these to your blog. Just do a batch upload (just as you would if you have a bunch of photos from your family trip) to the photo site and be sure to create multiple albums and label the albums with pertinent keywords (Diamond Engagement Rings – New Jersey, Diamond Bracelets – New Jersey, etc.). Upload these photos to as many photo sharing sites as you possibly can – starting with sites that have the highest page rank and/or Alexa ranking as possible. A few good sites are Flickr (PR9), Multiply (PR7), Photobucket (PR7), and Webshots (PR6).