The underwriters of Facebook’s $16 billion debut on NASDAQ fought to the finish to keep the company’s shares above last night’s final price of $38 a share. Shares closed at $38.23 today. Sources tell us that the syndicate of banks underwriting the deal have been putting in buy orders to keep its price afloat. It’s not actually a bad outcome for Facebook as the company didn’t leave any money on the table, but bankers on the wealth-management side of the underwriters are sure to be unhappy. Plus, the company’s tepid premiere is killing the performance of tech stocks across the board.

Basically, what we hear is that the underwriters including Morgan Stanley, JPMorgan and Goldman Sachs, just got too aggressive in the final days before the IPO about pricing. Earlier this month, the company was slated to open at a $28 to 35 price range, but that range was pushed up to $34 to 38 a share. Then Facebook priced at the very high end at $38 last night.

“The only thing keeping it at $38 are support mechanisms,” a source tells us. “There just wasn’t the institutional investor demand that people thought there would be.” They added that about 20 percent of buying orders seem to be coming from retail investors (e.g. regular people), which is “unprecedented.”

Because prices are being held up to avoid a negative finish, shares might dip lower into early next week. Already, we’re seeing the impact on other stocks across the board. Zynga is down 13.4 percent to $7.16. LinkedIn is down 5.9 percent to $99.02. “They’re all in the shitter because now they look expensive since Facebook didn’t go anywhere,” we’re told.

From Facebook’s perspective, the company shouldn’t care. The company and its early shareholders raised $16 billion at the very best price they could, leaving no money on the table for the underwriters’ wealthy clients to scoop up and sell for a quick profit.

Indeed, CEO Mark Zuckerberg has warned investors from the very beginning that Facebook was originally not meant to be a company. He even said today before the market opened, “Going public is an important milestone in our history. But here’s the thing: our mission isn’t to be a public company. Our mission is to make the world more open and connected.”

• FACEBOOK

Facebook is the world’s largest social network, with over 500 million users.

Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz and Chris Hughes to help build Facebook, and within four months, Facebook added 30 more college networks.

The original idea for the term…

Learn more

Article source: http://feedproxy.google.com/~r/techcrunch/social/~3/_YdfY51_Eqc/

Facebook has just acquired mobile commerce startup Karma, which makes apps for gifting friends and family. The terms of the deal are undisclosed but 16 employees of the startup will be joining Facebook. The purchase will help Facebook build up monetization prowess on mobile platforms — an area that it had said it’s admittedly weak in. The price was not disclosed.

With the deal, Facebook gets two extremely experienced leaders in building and monetizing mobile apps. Karma’s chief executive Lee Linden and its co-founder Ben Lewis were behind Tapjoy, a company that became a huge force in distributing and making money from mobile games. Both he and Lewis were product managers at Google and Microsoft. Linden and Lewis have known each other since they were kids and have been building companies together for a couple years.

Note: This was a real product acquisition, not a lower-priced, talent-based one. Karma had done one venture round with Sequoia Capital, Kleiner Perkins Caulfield Byers, Felicis Ventures and the CrunchFund. The sense that we’re hearing from social product industry sources is that Karma will get Facebook’s 901 million users at its feet and more power behind building partnerships with other brands.  It’s not clear whether Karma will be left alone to run autonomously like Instagram or whether it will become a Facebook-branded product. Last year, Facebook acquired an early group messaging app called Beluga and turned it into Facebook Messenger.

This acquisition makes sense for a couple of reasons. Facebook needs all the help it can get in making its mobile platform produce revenue. Linden and Lewis built Tapjoy into what became a $100 million annual runrate business for app distribution and monetization. Now they’ve turned their attention toward mobile commerce. Facebook hasn’t figured out how to make money from mobile apps quite yet. It’s starting to show sponsored stories in the mobile news feed, but it doesn’t have that many opportunities to make payments revenue from third-party mobile developers because it’s blocked from taking a revenue share on iOS. Android offers some possibilities but it’s quite complicated to build a rival app ecosystem like Amazon has done over the past few years with the Kindle.

Facebook has tried its hand at gifting before, although it was the virtual kind. It abandoned its gifts store in favor of working on a more broad-based virtual currency offering called Credits that would power purchases of virtual gifts and goods from other developers. It also has tried direct commerce with its Groupon competitor Deals, but obviously that is a very expensive model to operate and scale if you look at Groupon’s margins.

But the physical good gifting that Karma specialized in could be a perfect fit. Facebook already knows who your friends, when they have birthdays, and their interests. It could suggest gifts to give and who to give them too, let users pay with their credit card or credits, and take a healthy cut.

We had heard a few weeks ago that Lewis was considering taking personal time to travel the world and step down from running Karma with Linden, but apparently we were wrong. He is definitely joining Facebook with the rest of the team.

Facebook said in a statement: “We’ve been really impressed with the Karma team and all they accomplished in such a short time. This acquisition combines Karma’s passion and innovative mobile app with Facebook’s platform to help people connect and share in new and meaningful ways.”

Karma also had a post on its own blog:

We founded Karma with the goal of adding the sentiment and meaning back into gift giving. That’s what Karma is all about. That’s what the Karma team set out to achieve.

Over the last year, we’ve built a new e-commerce platform from the ground up. We’ve been honored to partner with amazing brands to create a curated catalog of products. We made those products instantly giftable in a brand new way. And we harnessed the power of Facebook’s social network to ensure you never miss a chance to show someone you care. The phenomenal response and feedback we’ve heard from customers has more than exceeded our expectations. And we’re just getting started — today we take social gifting to the next level.

We’re thrilled to announce that Karma has been acquired by Facebook. The service that Karma provides will continue to operate in full force. By combining the incredible passion of our community with Facebook’s platform we can delight users in new and meaningful ways. As we say … only good things will follow.

Simply put, together we can celebrate life’s important moments in ways we could not before. A word of heartfelt thanks to our partners, customers, and our incredible team for helping us share Karma with so many people.

Sincerely,
Karma Co-founders Lee Ben

Article source: http://techcrunch.com/2012/05/18/facebook-acquires-karma/

From Search Engine Land:

• Search In Pics: LinkedIn Bike, Chrome Watch Facebook @ Google

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. LinkedIn Bike Parked At Google: Source: Google+ Google Chrome Watch: Source: Google+ Facebook Engineers At Google: [...]

• Dylan Hoffman’s Pirate Times Doodle 4 Google Wins Pirate Booty

  Google announced the winner of the Doodle 4 Google competition and today that winner’s logo is on Google home pages around the world. The Winner is Dylan Hoffman of Caledonia, Wisconsin for his Doodle named “Pirate Times.” The Doodle won him a $30,000 college scholarship, a Chromebook computer and a $50,000 technology grant for his [...]

• adCenter Updates Microsoft Advertiser Intelligence With Templates Mobile Data

  Microsoft adCenter recently launched an improved version of Microsoft Advertising Intelligence (MAI). MAI is a keyword research tool that helps Advertisers find related keywords and their historical and projected traffic and performance data from the available adCenter traffic. As an Excel add-in, it offers powerful API-based access to data, right in the familiar Excel environment. [...]

• Google Improves AdSense Reporting And Bolsters Smart Pricing With New Research

  Google has introduced several new reporting improvements for AdSense publishers, and it has released new research that shows publishers make more money with “smart pricing” — even though their revenue-per-click is discounted as compared with search ads — than they would without it. One reporting improvement is that AdSense publishers can now view “all time” [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Marketing Biz: All The Non-Facebook IPO News Fit To Print
• Americans Watched Record Amount Of Online Video Ads In April [Report]
• 7 Ways To Re-Energize Your Affiliate Marketing Program
• Report: Facebook Sued For $15 Billion Over Improper User Tracking
• Twitter’s “Tailored Suggestions” Will Use Widget Button Data To Make Better Recommendations

Search News From Around The Web:

Business Issues

• Exclusive: Yahoo Finally Set to Strike Alibaba Share Deal, AllThingsD
• Foursquare Hires Former iAd Exec as Revenue Chief | Digital, Ad Age
• Groupon Stock Spike Probed, Wall Street Journal
• Karma is moving to Facebook: Why social gifting is about to get a lot more social, Karma

Local, Maps Mobile

• Google Can’t Get Guggenheim Museum’s Contact Information Correct, Search Engine Roundtable

Link Building

• Good Link, Bad Link: How to Stop Breaking Your Website, SEO Theory
• Link Decay, Your Link Profile Might be Rotting Away!, Search Engine People

Searching

• Making more pages load instantly, Official Google Webmaster Central Blog
• Bing Our Latest Release: Your Questions Answered, Bing Search Blog

SEM Industry

• Best SEO Thing of the Day: Google Bugle, How’s Your Pony? Blog
• International SEO School Opens in Barcelona, State of Search
• SEO in 2012: The Best of Times or the Worst of Times?, Search Engine Journal
• Video: Google Penguin Hack, Google Purges Directories, Bing Updates, Yahoo CEO Fired Facebook IPO, Search Engine Roundtable

SEO SEM

• Was Target Hit By Penguin?, RKG Blog
• Ways to Win Customers and Influence Rankings – Whiteboard Friday, SEOmoz
• Why Keywords Suck, MediaPost

Social Media

• YouTube Phases Out the +1 Button, thenextweb.com
• Want to find new favorites? Check out ‘Explore nearby’ for shortcuts to places like the ones you love, Foursquare Blog

Video, Music Image Search

• Searching for a way to get a human being at Google on the phone, Los Angeles Times

Related Topics: SearchCap

About The Author: Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
See more articles by Barry Schwartz

Connect with the author via:
Email

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Article source: http://feeds.searchengineland.com/~r/searchengineland/~3/0RNs35A1Wps/searchcap-the-day-in-search-may-18-2012-121913

May 18, 2012

Text messages focus on helping teens quit smoking

The National Cancer Institute is enlisting SMS for a far-reaching program targeting teens and young adults with messages designed to help them quit smoking.

The SmokefreeTXT SMS program delivers messages containing targeted advice and encouragement designed to help young people quit smoking. Teens and young adults can enter the program by texting QUIT to 47848 or through the SmokefreeTXT Web site.

Mobile messaging makes sense for the National Cancer Institute or any entity in the healthcare industry seeking to engage people around a health issue, said Jed Alpert, CEO of Mobile Commons, New York.

This is for the simple reason that mobile messaging – in this case, text messaging – has nearly universal reach and, more significantly, the highest read and response rates of any communication channel, he said.

For the National Cancer Institute who is communicating a message of smoking cessation, there simply is not a more effective or more inclusive method than mobile.

Mobile Commons worked with the National Cancer Institute to develop the program.

Targeting teens
The National Cancer Institute is driving sign-ups for the text messaging program through social media as well as organic searches. The organization will roll out a marketing strategy supporting the program over the next few months.

Consumers who opt-in to the program will receive messages leading up to their targeted quit date as well as for up to six weeks following this date.

The pacing of the messages will based on an individuals quit date. The messages will run in both English and Spanish.

By connecting with young smokers on their mobile phones, NCI hopes to more effectively encourage them to quit since text messaging is such a popular activity among teens and young adults.

Teens exchange an average of nearly 3,500 messages per month, according to data from Nielsen.

Text messaging can also be an important strategy for health care organizations because it can reach a large number of consumers from a variety of socioeconomic backgrounds.

Health care messaging
Text messaging has been shown to be an effective way to reach consumers with healthcare-related messaging.

For example, the New York City Department of Health used Mobile Commons to create a citywide smoking cessation program. Heavy smokers who received the texts were twice as likely to quit as those who did not.

In recognition of the growing use of mobile in health care related marketing, Mobile Commons recently introduced a new platform for healthcare organizations.

The use of mobile in health care is growing very rapidly, Mr. Alpert said. There is no question that mobile improves desired outcomes in all aspects of health care messaging.

This includes some of the most challenging situations, including complex drug and behavior regimens among HIV patients and reaching the most underserved populations with respect to public health priorities such as vaccinations, he said.

Every day we see more departments of health, healthcare providers, hospital groups and pharmaceutical companies seeking our help in utilizing mobile to improve those outcomes in a cost-effective manner.

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/us4fKB_4JOA/12860.html

Tags: Messaging, mobile, SMS, text

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Article source: http://www.pocket-promo.com/national-cancer-institute-taps-sms-to-urge-teens-to-quit-smoking-2/

By Staff reports

May 18, 2012

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/e6T9OWRWmyI/12864.html

Tags: Messaging, mobile, SMS, text

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Article source: http://www.pocket-promo.com/mcdonalds-bites-into-mobile-crm-at-over-500-locations-this-summer-2/

May 18, 2012

Flipboard iPhone app

NEW YORK A Flipboard executive at IABs Innovation Days conference this weeksaid that ultimately the rise in HTML5 willaddress the publishing walled garden that companies such as Apple have established.

During the A Fireside Chat with Flipboards Editorial Director session, the executive spoke about how mobile, specifically tablets, have changed the publishing industry. The session also gave an overview of how Flipboard handles its partnerships.

[HTML5] is not going to happen in the next year or two, but it will happen and it will naturally address that [walled-garden] question, said Josh Quittner, editorial director at Flipboard, Palo Alto, CA.

The tablet is great because I think its a fantastic media-consumption device, he said.

People love looking at or viewing or reading media on the tablet. Its obvious that this is a really huge thing thats only going to get huger as different form factors come out, different sizes, different weights, better screens its just going to be endless. People love to read that doesnt go away.

A screen shot of The Colbert Report on Flipboard

Publishing bells and whistles
Mobile has been tricky for publishers because it completely shifts the traditional way of thinking.

Coming from a background in journalism, Mr. Quittner said that it is hard enough for publishers to put out a magazine. With all the new digital platforms available to publishers, it is difficult to keep up with technology.

In particular, it is the midsized newspapers and publishers that are having challenges creating content for all mobile platforms.

According to the executive, Flipboard is a service provider that helps facilitate and promote journalism but does not create any content itself. Instead, the company works with partners to curate and connect content to an audience.

Instead of calling itself an aggregator, Mr. Quittner said that the company is a social magazine.

Therefore, there is a blur between what is considered a tech and media company.

Mr. Quittnerwith Randall Rothenberg, CEO/president of the Interactive Advertising Bureau, New York

Interactive reading
Flipboards business model is based on its partners earning advertising money, of which Flipboard gets a cut. Mainly, the company focuses on full-page display ads. All ads are sold by the content partners.

Compared to other news reading apps, Flipboard is designed to look like a magazine that lets users flip through pages of content.

The executive also demoed the Flipboard application and showed how two types of content appear from either a partner or a non-partner.

For example, the New York Times is not a Flipboard partner and its content shows up in a similar format of a RSS feed with just a headline and blurb. Traffic from Flipboard counts towards the New York Times Web traffic.

On the other side though, for a partner such as The Atlantic, content resembles a digital version of a magazine with multimedia and ads.

Although Flipboard does not aid in helping its partners gain subscriptions, companies can take advantage of the platform to promote subscription plans.

For example, USA Today is one of Flipboards partners and uses its content to promote its services to a new demographic who might not be familiar with the brand otherwise.

Flipboard is not the only tech company aiming to make online news reading easier for consumers.

Take for example, AOL with its Editions newsreading app. Although Mr. Quittner did not reveal what Flipboard has in store in the future, he did point out that it recently added audio support to let consumers listen to music while they flip through the app.

The real challenge will be from the next big technology wave though, according to the executive. Although it is tempting to try out every new tech thing, less is sometimes more in digital.

What Im most worried about is the thing I havent seen yet, Mr. Quittner said.

A mistake that I have made every time a new medium comes out is that I aim for the fences and say, Weve got to bring in every bell and whistle because we can, he said.

Look at how Steve Jobs approached reinventing the smartphone or the tablet its all about simplicity.

Final Take
Lauren Johnson is editorial assistant on Mobile Marketer, New York

!– –

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/oPZ7cuxqXX4/12861.html

Tags: Messaging, mobile, SMS, text

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Article source: http://www.pocket-promo.com/flipboard-exec-dishes-on-market-strategy-2/

Article source: http://www.pocket-promo.com/nestle-waters-makes-splash-with-mobile-sweepstakes/

May 18, 2012

Google wants to expand the number of lead Android devices

Google appears to be seeking greater control over the Android mobile operating system by working more closely with handset manufacturers to develop pure Android devices and sell these directly to consumers. The moves could lead to less fragmentation in the Android ecosystem and simplify working with Android for developers and marketers.

According to published reports, Google plans to work with up to five different manufacturers, giving them all early access to new releases of Androidto create a portfolio of lead smartphone and tablet devices. At the same time, Google plans to sell these Nexus devices directly to consumers in the United States, Europe and Asia via the Google Play Device Store.

It seems like Google is moving more in the direction of the middle in terms of taking more control over the software experience, said Noah Elkin, principal analyst at eMarketer, New York.

I would say it is less a question of making the platform less open and more to take steps to ensure there is greater consistency of the experience, he said. This probably has more benefits for the participants in the value chain than downsides.

It could be an important shift for the Android ecosystem.

Over 1 billion Android apps are downloaded every month

Google declined to comment for this story.

Improved user experience
Google’s Androidhas famously been an open system and while this fact is one of the key reasons for its significant growth over the past couple of years, there has also been a lot of grumbling about the fragmentation and inconsistencies that have resulted.

The moves to work with more manufacturers and sell more devices direct address some of these concerns.

Kindle Fire controls over half of Android tablet market

In the past, Google partnered with only one hardware manufacturer at a time to produce lead Android devices.

Other devices often were not updated in a consistent or timely fashion, which meant there were typically many different versions of the Android software available on a variety of different handsets at any given time, making it difficult for developers trying to create apps for Android to know where to put their focus.

The new strategy to work with multiple manufacturers should help Google streamline the process of making updates to the operating system, giving users a better experience.

Additionally, by purchasing the devices unlocked directly from Google, users will not have to commit to a two-year contract and can install what they want on their phones.

Marketing opportunities
By providing a better user experience, this could attract more marketing to Android.

Marketing on Android will always be a product of how effective the customer experience is on Android devices, said Raqib Sheikh, senior strategic planner at Modea, Blacksburg, VA.

The fact that marketers are willing to deal with iAds in spite of the restrictions and expense is because we believe it’s worth it to deliver our brand messages on a platform that consistently delights consumers,” he said.

As Google makes this move to deliver a better consumer experience through Android, then, yes more marketers should consider being present on that platform.

The new portfolio of Nexus phones is expected to be available in the fourth quarter.

The moves could also help Google continue to develop Google Wallet, which has been challenged in part by the limited number of devices on which it is available.

It would also appear this is part of Googles continuing strategy to control their own destiny when it comes to the uptake and success of Google Wallet, said Jeff Huang, manager of mobile and emerging platforms at MEC, New York.

To date, theyve been solely reliant on third parties to provide the necessary hardware for what is a key part of Googles payments vision,” he said.

“With their Motorola Mobility acquisition, together with this news, they are aiming to give Google Wallet the additional fillip it needs – and before the seemingly inevitable entry of Apple hardware not to mention the raft of other organizations software platforms into this space.

Benefitting the ecosystem
Working more closely with multiple manufacturers also potentially answers the questions that have been circulating since Google announced plans to acquire Motorola last year about what Googles relationship with other manufacturers will be.

While some were concerned that Motorola would be the first to have access to the latest software, this now does not seem to be the case.

By working with more manufacturers, rather than having a single halo device and spreading the latest version of Android across multiple devices, should benefit the ecosystem, as a whole, eMarketer’s Mr. Elkin said.

It will simplify the mission of developers in that regard with not having to support multiple versions of the software, he said.

What this signals to a certain extent is that the ecosystem, as a whole, remains important to Google.”

!– –
!– –

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/uT7bMY7a46Y/12862.html

Tags: Messaging, mobile, SMS, text

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Article source: http://www.pocket-promo.com/google-takes-leaf-from-apple-playbook-tightens-grip-on-android/

May 18, 2012

Ujjal Kohli is CEO of Rhythm NewMedia

By Ujjal Kohli

It might seem odd that a former chief marketing officer and the founder of a company which helps brands advertise on mobile would pen an article questioning the long-term viability of paid media. But the world of bought media is quickly changing.

Paid media is actually doing very well. High-production advertising content is such a part of our culture that, according to Hanon McKendry, during the 2011 Super Bowl 54 percent of the audience made a specific point to watch the ads.

Advertising is also creating record profits. Television advertising spending hit a new record in 2011, reaching more than $68 billion. In these ways, paid advertising is thriving.

But things are changing.

Massage message
Consumers are more questioning of the polished brand messages of old. As media consumption habits have changed and advertising messages become less trusted, there has been a rise in the influence of word-of-mouth messaging.

Brands no longer have the option to not take part in the discussion that follows the broadcast of their messages. Paid media is no longer the end of the conversation, but the beginning.

Traditionally, bought media has been a highly controlled product.

Through in-depth market research and analytical studies, marketers craft precise messages and polished advertisements designed to inspire and motivate consumers.

The most impactful earned media campaigns create a word-of-mouth buzz, both positive and negative. But because of the lack of control a brand has over the direction and content of these discussions, this has traditionally been a dangerous place for brands to engage.

Advertisers no longer have the choice of whether or to not take part in the social discussion around their earned media.

Consumers are becoming more cynical of polished corporate messages and increasingly paying attention to the opinions of their friends and family.

Consumer trust in social media has had the largest growth of any media, with a 75 percent increase from 2011, according to the 2012 Edelman Trust Barometer.

Additionally, this report found that 65 percent of the public now identifies a person like yourself as one of the most credible spokespeople, jumping 22 points from 2011.

People are looking to each other at an increasing rate, instead of brands, for their information on products and companies.

Given this shift in public trust, brands have begun to adjust their messaging.

Earning praise
No longer does simply broadcasting a highly controlled message work. Instead, effective earned media now creates a dialogue between the brand and its audience, most often carried out through social media platforms such as Facebook and Twitter.

Reaching consumers where they are most likely to engage in a conversation maximizes the effect of earned media in this new paradigm.

A banner ad is not a great conversation starter. On the other hand, video is tops when it comes to engagement. As social-media-focused video campaigns such as Old Spices Smell Like a Man, Man campaign have demonstrated, video ads have a much more engaging and powerful effect.

The sight sound and motion of video has the ability to offer more complex messages, illicit emotional responses and create deeper dialogues with consumers.

Mobile devices are inherently personal and social, and take advantage of the word-of-mouth component of earned media even more than other mediums.

These devices are always carried with us and are our access-point to sharing news and communicating with friends and family.

It makes sense that mobile advertising performs so well in creating word of mouth buzz through social media.

In a survey, our company found that 68 percent of mobile consumers use Facebook at least once daily, compared to 54 percent of all Facebook users.

Also, 39 percent of the respondents said they use Twitter on a daily basis, greater than the 17 percent of Twitter users, as a whole, who use it daily.

Mobile users are inherently more social and they share brand messages and ads with their networks.

PAID MEDIA IS not and will never be dead. But the methods of old are no longer as effective as they were and I doubt they ever will be again.

The trend of consumers trusting each other more will continue. And because of this, for a brand to most efficiently engage its consumers and spread its message, it needs to take advantage of the immersive nature of video and mobiles intrinsic social abilities to create a conversation with the public.

So, no, it is not the end of paid media. That day will never come, but it is the beginning of a whole new conversation.

Ujjal Kohli is CEO of Rhythm NewMedia, Mountain View, CA. Reach him at .

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/eeK5-8ba70Y/12859.html

Tags: Messaging, mobile, SMS, text

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Article source: http://www.pocket-promo.com/end-of-paid-media/

May 18, 2012

Rue La La

Will Greece’s collapse affect luxury brands’ prospects in Europe?
The potential collapse of Greece, though tragic, will likely not harm the luxury industry as much as the media will have consumers believe, according to leading marketing experts.
Click here to read the entire story on Luxury Daily

Globalization of Pinterest signals power as branding tool
Online marketplace Rakuten is leading a $100 million investment in Pinterest that the social inspiration board site will use for improvements and global expansion.
Click here to read the entire story on Luxury Daily

Magellan Jets, Rue La La partner for complementary private jet charter hours
Magellan Jets is partnering with flash-sales site Rue La La to offer an exclusive discount on the private aviation company’s 25 Hour Jet Cards in an effort to build brand awareness.
Click here to read the entire story on Luxury Daily

Starwood’s Luxury Collection crosses cultures in pop-up restaurant
Starwood Hotels Resorts’ Luxury Collection brand is bringing a partner New Delhi, India, property restaurant to its London hotel as a limited-time pop-up joint that proved to be popular with locals by maxing out on reservations before opening.
Click here to read the entire story on Luxury Daily

Push notifications keep luxury branded apps top of mind
Mobile applications may help luxury brands interact with consumers on a constant basis, but adding push notifications can help to relay time-sensitive material and keep companies top of mind.
Click here to read the entire story on Luxury Daily
Will the Q1 profits sustain for luxury conglomerates?
Luxury conglomerates saw considerable revenue increases in the double digits during the first quarter, but it is likely that these sales will plateau in the remainder of the year.
Click here to read the entire story on Luxury Daily

Hugo Boss, Facebook, Brioni, Barneys and China – News briefs
Today in luxury marketing – Hugo Boss dresses up its China efforts; Facebook raises $16 billion in record technology offering; Brioni sees growth in expanding stores, product categories; Tomoko Ogura is now Barneys’ senior fashion director.
Click here to read the entire story on Luxury Daily

Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Click here to read the entire story on Luxury Daily

End of paid media?
It might seem odd that a former chief marketing officer and the founder of a company which helps brands advertise on mobile would pen an article questioning the long-term viability of paid media.
Click here to read the entire story on Luxury Daily

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/Ad6OLZM9mWU/12863.html

Tags: Messaging, mobile, SMS, text

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Article source: http://www.pocket-promo.com/push-notifications-keep-luxury-branded-apps-top-of-mind/