It’s Christmas Even, and Santa Claus is on his annual trip delivering presents to all the good little boys and girls around the world. This year, not just one but two major organizations are offering ways to track Jolly St. Nick on his flight. Below, our annual review of how to track him by the web, by app or even through a telephone call.
In the first corner, we have NORAD — the joint US-Canadian missile-tracking organization that has also been watching for Santa since 1955, after a mistaken phone number was placed in a newspaper ad, inviting children to call to find Santa’s whereabouts. NORAD took up the challenge and has been doing it for nearly 60 years now.
In the second corner, we have Google. The search engine giant has partnered with NORAD on Santa tracking since 2007, but this year, the two parted ways. NORAD partnered with Microsoft and its Google-rival search engine, Bing. Meanwhile, Google launched its own Santa Tracker for the first time.
Both are currently live now, simultaneously tracking Santa, as the screenshot shows above. Taken at exactly the same moment, it shows Santa in two different locations at the same time! He’s clearly that fast, kids, and the different technologies each organization uses locks on to him in different ways.
NORAD explains that it uses everything from radar to jets to track Santa. Google doesn’t explain its technology, but I suspect it tries to triangulate Santa using his cell signal or use of wifi hotspots. That means his location is likely more an estimate than what NORAD has.
As for why NORAD shows him delivering three-times the number of gifts that Google is listing, remember that Google is only showing an estimate. Like its estimates on the number of search results you get, it can vary widely.
Also see our more detailed explaination about all this, Santa Tracking Explained: Why NORAD Google Show Different Locations Gifts Delivered.
The Santa Tracking Sites
Enough preamble. If you’re looking for either site, you’ll find them here:
If I see other unique or significant sites, I’ll add them to the list above. However, most of the others, I’ve found in doing reviews over the years, offer little beyond what NORAD does and does well. They’re often also slow and unstable.
Below, more about using both of the sites above, in various ways.
Santa By Map
When you go to both of the sites above, by default, you’ll see the location of St. Nicholas on a map. I like the NORAD map better than Google’s, because Santa’s location on the map is constantly moving, with a topographical view of the area he’s flying over displayed:
Sure, Google’s icon for Santa also moves, but much more slowly. There’s no sense of FAST! And the maps doesn’t have a topographical look:
Each map also says where Santa was last spotted by the particular service, where he’s estimated to be headed toward and arrival time, along with number of estimated gifts delivered. Google also reports total distance traveled and the status of Santa’s attitude (“Mmmm, those cookies were delicious!).
Google does have a 3D view similar to the one that NORAD shows by default. You just have to enable it by clicking on the “Earth” link above the compass in the map. If you do that, you’ll give a much more animated view similar to NORAD’s, seen through what looks very much like a Google Nexus 10 tablet:
Where Santa’s Been
By the way, when you’re in Google’s default 2D view, if you click on the little X on the circle around Santa, you’ll see all the places he’s been spotted:
You can click on the icon for a particular place, you’ll learn when he arrived and have access to Wikipedia information and general pictures of the location:
NORAD also shows past locations. To see this, click on the 2D button within the map. That will change it over for you, and you’ll see Santa’s current location plus all the places that he’s been:
If you click on any of the presents, you’ll get information from Wikipedia about the place St. Nick has visited. If you click on one of the green circles, you’ll see Santa Cam footage of his flyover. That leads to…
Video Of Santa In Flight
Only NORAD offers Santa Cam video of Father Christmas in flight. You’ll find the latest video listed on the NORAD Tracks Santa video page:
Oddly, only the last three videos are listed. Annoyingly, the NORAD Tracks Santa YouTube page doesn’t list any at all. They’ve been hidden there, and so far, NORAD doesn’t appear to be unhiding those that are published.
So, if you need to check for video from a particular area, go to the 2D map view and look for those aforementioned green circles. And do watch the videos. They’re cool. Here’s one showing Santa Claus flying over China and the Great Wall:
Tracking By App
As we’re constantly on the move, it can be useful to also track Santa when we’re away from our computers. Both sites make this possible, though it’s hard to location these options on the NORAD site.
Before Christmas Eve, NORAD’s app tracking options were easily spotted at the bottom the main page:
I fear something has gone wrong with the site, because none of those links now show. But the apps do work, so here are the links again:
I’ll be taking a closer look at these with some screenshots when I do an update of this story later today. Meanwhile, Google also has apps with links that I think are also hard to find. I’ve listed them below. Sorry iPhone and Windows Phone users — only Android is supported:
Tracking Santa Via Social Media
Both NORAD and Google are offering ways to keep up with Santa’s location through social media. From NORAD:
And from Google:
Santa Tracking By Real Phone
Finally, my favorite feature of all the Santa tracking services is that you can actually call NORAD and have a human being give you an update. The number is 1-877-HI-NORAD (1-877-446-6723). You’ll likely get a recorded update at first, as the lines get busy, but within a short time (I only waited a minute), a you’ll get an update from a volunteer, usually a military volunteer spending their Christmas Eve in a different type of service, that of helping kids around the world continue to believe.
Happy Holidays and Merry Christmas from Search Engine Land!
- Google Challenges NORAD In Tracking Santa, Launches Google Santa Tracker
- This Year, NORAD Tracks Santa With Microsoft Bing, Not Google
- Google’s Festive Happy Holidays Logo For 2012
- Santa Tracking Explained: Why NORAD Google Show Different Locations Gifts Delivered