Your website should be the key element to your Internet presence; however, just having a static website is not sufficient in today’s online marketing landscape.  In order to make the best use of the time and money that you are spending on your website, you need to be sure to have an easy-to-use platform that is ‘search engine friendly’ – meaning that Google and the other search engines can easily find and identify the information on your site so that you can be found during prospective clients searches.

• Obtain and maintain a hosting account with a dedicated server through one of the industry’s leading hosting companies, providing Class A hosting facilities, multiple redundancies and 99.99% uptime.
• Manage all aspects of transferring the content from the existing site to the new framework, changing DNS settings, changing database configurations, and any other aspect of site migration
• Creation and set-up of and/or integration with a Google account
• Install a framework and software for the website that will:
  • Operate as a content management system, allowing for streamlined maintenance of website content
  • Allow for easy administration to create pages, subpages, and posts.
  • Install tools that will:
    • Create video, image, and standard site maps (for search engine efficiency
    • Create Robots.txt files (for search engine efficiency)
    • Reduce spam on the site’s comment sections
    • Create instant internal site links (helping SEO)
    • Permit easy tracking of site usage via Google Analytics
    • Provide for easy video posting and image galleries
    • Back up the database daily
    • Create an RSS feed of the site
  • Search engine optimization friendly architecture by:
    • Allowing for streamlined upgrades, patches, and repairs
    • Providing detailed analytics on website visitors, search terms, and traffic patterns
    • Instantly notifying the major search engines (Google, Yahoo!, Bing, etc.) of any content changes
    • Maintaining consistent page titles, descriptions, and keywords
• Provide one of several different design templates
• Create an initial 5 pages of content
• Create a basic ‘mobile-friendly’ version of the website

All of this, plus an easy-to-use front end interface that makes changing and updating your website as easy as using a word processor.  Combined with one of our Content Distribution and/or Social Media Management packages, you will have a streamlined Internet marketing system that can’t be beat!